Attention should be earned.
Helpful resources come first. Any future advertising needs to support that experience.
Current advertising status
This version of Shop Lender Rates does not serve Google AdSense advertisements. We are evaluating display advertising as a possible way to support free educational resources. Google approval is not guaranteed.
A visible separation
If introduced, display ads will be labeled as advertisements and separated from editorial content. An advertisement will not appear to be a calculator result, a navigation button, a lender recommendation, or an organic comparison result.
Organic placement is not for sale
Advertising spend and referral compensation are excluded from our intended organic ranking model. The marketplace preview sorts entered test responses by the consumer’s chosen cost measure. Paid placement cannot change that order.
A useful reading experience
Our proposed approach allows limited placements on educational articles and professional profile pages, with a clear advertisement label. We intend to keep comparison decisions, calculator inputs and outputs, and contact-consent steps free of display ads.
Disclosure before activation
Before any ad service is enabled, we will update the privacy information to describe the actual providers, relevant storage and sharing, and applicable consent choices. This page describes the current service and intended standards; it does not indicate that an ad network has approved the site.